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search intent optimisation 2

https://getlocalsearchsupportsite.clarionvale.com/posts/why-local-search-support-matters-for-service-businesses-in-2025

Search intent optimisation is about understanding what people really mean when they type something into Google. Instead of just focusing on keywords, you dig into whether they want to buy, learn, or find a specific page. It makes your content match their real need, which often leads to better rankings and happier visitors.