Most enterprise buyers check G2 or Clutch before they ever talk to your sales...
https://varimail.com/articles/why-b2b-reputation-issues-feel-invisible-in-pipeline-reports/
Most enterprise buyers check G2 or Clutch before they ever talk to your sales team. If your recent reviews are stale, prospects assume you’ve stopped innovating. I’m breaking down how to stop treating reputation management as a background task