Are Proprietary SEO Tools Actually Better? A Clear-Sighted Look at In-House Software, Custom Tools, and the Dibz.me vs SEMrush Question
https://www.demilked.com/author/unlynnchpe/
How Some Companies Cut SEO Costs and Boost Velocity by Building Their Own Tools The data suggests companies that invest in targeted in-house SEO tooling can reduce repetitive analyst time by 30 to 50% within the first year