Why governance matters more than your tech stack when evaluating evidence, performance data, and outcomes
https://padlet.com/sirachapetekytmb/bookmarks-bg2xzy7bon44ohq2/wish/lkDVaK6wmVqRWPp9
When a mid-market retailer lost $2.4M after a "smart" promotion: Javier's story Javier led analytics at a 400-store retailer