Why are canned RTD cocktails like vodka sodas popping up right next to craft...

https://bizzmarkblog.com/why-are-retailers-putting-canned-cocktails-behind-craft-beers-in-line/

Why are canned RTD cocktails like vodka sodas popping up right next to craft beer on shelves? It’s all about convenience and vibe. Picture grabbing a cold, crisp canned margarita for your backyard BBQ instead of fiddling with mixers and shakers