When you try to suppress negative news by pushing it down with new content,...

https://page-wiki.win/index.php/Erase.com_vs._Suppression_Providers:_Choosing_Between_a_Scalpel_and_a_Band-Aid

When you try to suppress negative news by pushing it down with new content, that old story is still lurking just a few clicks away. It’s essentially a game of whack-a-mole that keeps your reputation at risk