When harmful content pops up online, the worst move is a panicked reaction....

https://www.scribd.com/document/1016381594/The-First-48-Hours-Your-Tactical-Playbook-for-an-Online-Reputation-Scare-224712

When harmful content pops up online, the worst move is a panicked reaction. Left unaddressed, negative chatter creates brand confusion that turns away potential customers and silently kills your sales