We’re hardwired to crave the unknown. Apps use structured uncertainty to hack...

https://www.start-bookmarks.win/why-can-t-you-put-your-phone-down-designers-use-structured-uncertainty-to-keep

We’re hardwired to crave the unknown. Apps use structured uncertainty to hack that instinct, creating immediate feedback loops that anchor the attention economy. It isn't luck keeping you scrolling. It is a design choice meant to keep us hooked.