Using plain English and consistent writing makes websites easier to use and...

https://xeon-wiki.win/index.php/How_to_Write_Field_Labels_and_Placeholders_That_Aren%27t_Confusing

Using plain English and consistent writing makes websites easier to use and less frustrating. Clear buttons guide you exactly where you need to go without second-guessing. Friendly error messages help you fix problems quickly instead of feeling stuck