Three Markets at Once, Three Nightmares by Dawn: How 3am Failures Forced a New Ops Playbook
https://smoothdecorator.com/why-composable-systems-collapse-when-delivery-models-dont-match-reality/
Expanding into multiple markets doubles the risk of critical outages in the first 90 days The data suggests companies that open two or more markets simultaneously face sharply higher operational risk than those that stagger launches