Small businesses can shop off-exchange through a broker, buy directly from a...

https://wiki-stock.win/index.php/What_Should_a_Good_Broker_Do_to_Make_Plan_Choices_Less_Confusing%3F

Small businesses can shop off-exchange through a broker, buy directly from a carrier, or compare small-group plans. Before choosing, check that employees’ doctors and nearby hospitals are in-network