SEO retainers usually cap your margins at 30 percent. Stop just trading hours...

https://dibz.me/blog/why-a-handful-of-european-seo-agencies-stopped-being-agencies-and-1138

SEO retainers usually cap your margins at 30 percent. Stop just trading hours and start building your agency like a product lab, where software margins routinely hit 70 percent plus. Turn your repeatable workflows into your own software.