Search is evolving from blue links to conversational answers. With AI tools...

https://zandersnewperspectives.lucialpiazzale.com/how-to-format-content-for-ai-the-rise-of-answer-first-optimization

Search is evolving from blue links to conversational answers. With AI tools like Google Gemini, users now expect instant, synthesized results. SEO teams must pivot to AEO—Answer Engine Optimization—to stay relevant