Online reputation management (ORM) is about reclaiming your digital narrative....

https://www.tumblr.com/weepingmountainzealot/812076487055474688/what-should-i-do-if-a-negative-search-result-is

Online reputation management (ORM) is about reclaiming your digital narrative. Instead of fighting negative links directly, we build a robust, high-authority digital footprint that naturally pushes unfavorable content off the first page of Google