Online reputation management is about shifting the narrative by building a...

https://stateofseo.com/do-press-release-sections-mean-a-site-publishes-paid-content-a-reputation-management-reality-check/

Online reputation management is about shifting the narrative by building a stronger, more accurate digital footprint. When negative content pops up, the goal is to optimize positive, relevant assets so they naturally outrank the bad results over time