Is treating incentives as channel add-ons holding you back from your goals?

https://seo.edu.rs/blog/why-technical-decision-makers-at-mid-market-to-enterprise-retailers-whove-been-burned-by-inflexible-coupon-tools-before-struggle-to-trust-new-promotion-platforms-10922

Why channel leaders see diminishing returns from bolt-on incentives Many organizations treat incentives like promotional accessories: something you tack onto a channel when a quota slips or a partner stalls