In digital-first procurement, your reputation acts as your silent sales team....

https://bizzmarkblog.com/what-should-we-do-when-a-competitor-attacks-our-credibility-in-the-market/

In digital-first procurement, your reputation acts as your silent sales team. Decision-makers don't wait for a demo to judge your credibility; they scout you on platforms like G2 and LinkedIn before you even know they are interested