European wellness is shifting toward personal, daily rituals over generic...

https://www.copenhagenfashionsummit.com/how-consumer-attitudes-toward-alternative-wellness-are-changing-across-europe/

European wellness is shifting toward personal, daily rituals over generic trends. From digital community-led advice to fashion as a mood tool, we’re prioritizing authenticity. It’s practical, wearable, and aligns with regulated care standards.