Consumers aren't looking for magic anymore; they just want things to work....

https://www.scribd.com/document/1051753410/Why-Milestone-Rewards-Actually-Work-And-Why-Most-Apps-Fail-Them-233966

Consumers aren't looking for magic anymore; they just want things to work. We’ve moved past the novelty phase—now, it’s about respect for our time. If an app forces a re-login or makes us hunt for a credit card, we’re gone