behavioral marketing strategy 2

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Behavioral marketing strategy focuses on how people actually interact with a brand online, using their clicks, past purchases, and page visits to tailor future messages. Instead of guessing what someone might like, it relies on real data to send a discount for an abandoned cart or a product recommendation based on recent browsing. This approach feels more personal and less intrusive, but it works best when done thoughtfully—too many follow-ups can feel creepy. It is about respecting the custome…