An ecommerce specialist knows tight margins leave little room for wasted spend....

https://dibz.me/blog/what-are-the-signs-i-hired-a-generalist-who-does-not-get-ecommerce-1285

An ecommerce specialist knows tight margins leave little room for wasted spend. They shape ads, email and product pages around how shoppers compare prices, reviews and delivery, then track profit, not just clicks. A generalist may miss those details.